About Alina

Alina Verbenchuk is an entrepreneur and product leader with a decade of experience in the creator economy and technology. She spent seven years at Google, including five at YouTube, where she worked across operations, strategy, and product development.

At YouTube, she launched creator tools reaching more than 60 million users, led the UK Music vertical and copyright operations during the rollout of YouTube Music, and advised Spotify on product and monetization initiatives.

Today, Alina is the co-founder of Korda, a technology platform for the music industry. With a career spanning multiple countries at the intersection of technology, content, and business, she is focused on building solutions that empower creators and reshape how music and innovation come together.

This is her first book.