New Book
How Platforms Work
A behind-the-scenes look at how the world's most powerful technology platforms are built, scaled, and contested — and what that means for everyone who uses them.
Buy on AmazonAbout the Book
Platforms have quietly become the dominant organisational form of our era. From app stores to social networks to music streaming services, they shape how billions of people create, connect, and consume — yet how they actually work remains poorly understood.
Drawing on a decade of experience inside some of the world's most influential technology platforms, Alina Verbenchuk unpacks the mechanics, incentives, and trade-offs that define platform businesses — and why they matter to everyone, not just technologists.
Whether you're a founder, a creator, a regulator, or simply a curious reader, this book gives you the mental models to make sense of the platform economy shaping the world around you.
About the Author
Alina Verbenchuk is an entrepreneur and product leader with a decade of experience in the creator economy and technology. She spent seven years at Google, including five at YouTube, and is today the co-founder of Korda, a technology platform for the music industry.
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